Dr. Dabber 10x20

Show

NAB (National Assn of Broadcasters) 2024

Location

Las Vegas Convention Center

Program

Vray | InDesign | Sketchup | Layout

We had a fun eye-catching feature for their logo. We put a vertical tv behind the logo cutout and played a looping video of psychedelic and natural clips. The product display wall is back-lit by a two-sided SEG. You can go behind the curtain if you want to sample their dabbing rigs then you come out to the video logo & a display case.

Design Render

I created this design render using Vray. The goal was to incorporate their updated branding guidelines/colors and clearly market their top 3 products.

Sketchup Model

When I have created the design myself, the technical detailing is already pretty much done. This is a major benefit of doing design in-house using the engineers that know how to build it from the start. Complications were coming up using outsourced designers because it could be a very challenging conversion into a buildable display.

Build Plans

The scope of the project is communicated to the builders and almost every last detail is shown in these plans. If they have a question on what or how to build it, they come to me. I provide the specs and materials for the entire project from start to finish, including install instructions.

CNC shapes output by OpenCutList (plugin for Sketchup)

The final product

The looping video behind the TV was an innovation we had not tried yet but executed the design well and it was a hit!